StealIt
Corey HainesClaude skill for marketing

Ads

ads

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' 'should I run ads,' 'ABM,' 'account-based marketing,' 'B2B ads,' 'lead quality,' 'negative keywords,' 'Performance Max,' 'thought leader ads,' 'when should I kill an ad,' 'search terms report,' 'wasted spend,' or 'is this campaign working.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration, see ad-creative. For landing page optimization, see cro. For outbound to target accounts, see cold-email. For pixels, CAPI, and tracking audits, see conversion-tracking. End every recommendation with facts, hypotheses, and missing data, and label unavailable inputs MISSING instead of estimating them.

Install

Run this in your project folder. It works with Claude Code, Cursor, Codex and dozens of other agents.

$ npx skills add coreyhaines31/marketingskills --skill ads

Needs Node.js. Add -g to install for every project, or -a claude-code to skip the agent picker.

How to use Ads

Once it's installed, Claude reads this skill on its own whenever a request matches what it's for, so you don't have to mention it by name. In Claude Code you can also run it directly by typing /ads.

It contains no scripts, only instructions and reference files, so it can't run code on its own.

What the instructions cover

  1. 1Before Starting
  2. 2Reference Routing
  3. 3Platform Selection Guide
  4. 4Campaign Structure Best Practices
  5. 5Ad Copy Frameworks
  6. 6Audience Understanding & Targeting
  7. 7Modern Meta playbook (Andromeda era — 2026+)
  8. 8Creative Best Practices
  9. 9Campaign Optimization
  10. 10Retargeting Strategies
  11. 11Landing Page Alignment (the headline-mirror trick)
  12. 12Reporting & Analysis

Section headings from the skill's SKILL.md file.

What's inside · 18 files

  • SKILL.md
  • evals/evals.json
  • references/abm-playbook.md
  • references/ad-copy-templates.md
  • references/audience-targeting.md
  • references/audit-guardrails.md
  • references/b2b-paid-playbook.md
  • references/creative-research-automation.md
  • references/google-ads-audit-checklist.md
  • references/google-search-playbook.md
  • references/linkedin-b2b-playbook.md
  • references/meta-andromeda-playbook.md
  • references/meta-decision-system.md
  • references/operating-check.md
  • references/payback-period.md
  • references/platform-setup-checklists.md
  • references/reading-google-ads-data.md
  • references/rsa-output-spec.md

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