StealIt
Corey HainesClaude skill for marketing

Ad Creative

ad-creative

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'creative testing,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' 'static ads,' 'ad templates,' 'iMessage ad,' 'ChatGPT ad,' 'creative strategy,' 'creative roadmap,' 'creative retro,' 'hook writing,' 'creative review page,' 'motion video ad,' 'faceless video ad,' 'UGC ad,' 'greenscreen ad,' 'TikTok/Reels ad format,' 'Meta ad format tier list,' or 'creative format taxonomy.' Use it to produce or iterate ad copy at scale. Copy avoids AI tells like 'it's not X, it's Y' reveals. For campaign strategy and targeting, see ads. For landing page copy, see copywriting. Test hypotheses must be falsifiable, naming the metric, the comparison, and the expected direction.

Install

Run this in your project folder. It works with Claude Code, Cursor, Codex and dozens of other agents.

$ npx skills add coreyhaines31/marketingskills --skill ad-creative

Needs Node.js. Add -g to install for every project, or -a claude-code to skip the agent picker.

How to use Ad Creative

Once it's installed, Claude reads this skill on its own whenever a request matches what it's for, so you don't have to mention it by name. In Claude Code you can also run it directly by typing /ad-creative.

It contains no scripts, only instructions and reference files, so it can't run code on its own.

What the instructions cover

  1. 1Before Starting
  2. 2How This Skill Works
  3. 3Grounded Inputs
  4. 4Platform Specs
  5. 5Generating Ad Visuals
  6. 6Generating Ad Copy
  7. 7Iterating from Performance Data
  8. 8Writing Quality Standards
  9. 9Output Formats
  10. 10Batch Generation Workflow
  11. 11Common Mistakes
  12. 12Tool Integrations

Section headings from the skill's SKILL.md file.

What's inside · 14 files

  • SKILL.md
  • assets/creative-review-template.html
  • evals/evals.json
  • references/awareness-headlines.md
  • references/creative-review-page.md
  • references/creative-roadmap.md
  • references/generative-tools.md
  • references/hook-system.md
  • references/imessage-video-ads.md
  • references/meta-creative-formats.md
  • references/motion-video-ads.md
  • references/platform-specs.md
  • references/short-form-video-specs.md
  • references/static-ad-templates.md

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