CopywritingTop pick
When the user wants to write, rewrite, or improve marketing copy for any page, including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also…
36 skills · 9 publishers· updated November 4, 2026
Editing for clarity, style guides, co-authoring docs and removing the tells of AI-generated text. Writing skills make Claude a sharper editor and a better ghostwriter.
Corey Haines 58k
When the user wants to write, rewrite, or improve marketing copy for any page, including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user…
npx skills add coreyhaines31/marketingskills --skill copywritingAnthropic 187k
Guide users through a structured workflow for co-authoring documentation. Use when user wants to write documentation, proposals, technical specs, decision docs, or similar structured content. This…
npx skills add anthropics/skills --skill doc-coauthoringAnthropic 187k
A set of resources to help me write all kinds of internal communications, using the formats that my company likes to use. Claude should use this skill whenever asked to write some sort of internal…
npx skills add anthropics/skills --skill internal-comms36 skills
When the user wants to write, rewrite, or improve marketing copy for any page, including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also…
Guide users through a structured workflow for co-authoring documentation. Use when user wants to write documentation, proposals, technical specs, decision docs, or similar…
A set of resources to help me write all kinds of internal communications, using the formats that my company likes to use. Claude should use this skill whenever asked to write some…
Review docs/prose for Writing Guidelines compliance. Use when asked to "review my docs", "check writing style", "audit prose", "review docs voice and tone", or "check this page…
When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy…
Audit and rewrite prose so it stops reading as machine-generated. Use this skill when asked to remove AI-isms, clean up AI writing, edit a draft for AI tells, audit a README…
Transform data into compelling narratives using visualization, context, and persuasive structure. Use when presenting analytics to stakeholders, creating data reports, or building…
Design and build the visual layer of a long-form talking-head video as one persistent world the camera moves through, instead of a sequence of separate graphics. Use when asked to…
Rewrite and optimize existing blog posts for Google SEO (E-E-A-T, helpful content) and AI citation visibility as one SEO discipline. For AI-citation-only audit (no Google work)…
Write a new blog article from scratch for Google rankings and AI citations, then take it through the delivery gates. Generates the full article with template selection…
Create strategic HTML presentations with Chart.js, design tokens, responsive layouts, copywriting formulas, and contextual slide strategies.
When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when…
When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should…
When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze…
When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content…
When the user wants multiple expert perspectives on a marketing question — a simulated board of advisors staffed by legendary marketers (Seth Godin, David Ogilvy, Eugene Schwartz…
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive…
When the user wants to design, construct, or improve an offer — the thing they actually sell — including value framing, bonus stacking, guarantee design, scarcity/urgency, naming…
When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,'…
When the user wants to plan, build, or optimize SMS, MMS, or WhatsApp marketing — including welcome flows, abandoned cart texts, post-purchase, win-back, promotional sends, or…
Cluster keywords by SERP overlap and design hub-and-spoke content architecture with internal links. Use for planning; `/seo cluster execute` then writes the posts with…
Extracts protocol message flow from source code, RFCs, academic papers, pseudocode, informal prose, ProVerif (.pv), or Tamarin (.spthy) models and generates Mermaid…
Edit a raw talking-head video through transcription, silence trimming, mistake review, visual storytelling, motion graphics, and verified HyperFrames rendering. Use for a complete…
Establish durable brand and voice context for cross-skill consumption. Generates BRAND.md (audience, positioning, do/don't editorial rules, taboo phrases, competitor…
Create a content brief for ONE planned post: target and secondary keywords, search intent, template choice, competitor gaps from the live SERP, sourced statistics to include…
Internal capability, not user-invocable: the orchestrator calls it while running blog-write or blog-rewrite to turn research data into dark-mode compatible inline SVG charts…
Semantic topic cluster planning and automated execution engine for claude-blog. Performs SERP-based keyword research, groups keywords by search intent and SERP overlap, builds a…
Compare two Google Search Console page exports (current vs previous period) to flag pages whose clicks or impressions fell by a chosen threshold, with a triage hint (refresh…
Verify statistics and claims in blog posts by fetching cited source URLs and checking if the claimed data actually appears on the page. Extracts all load-bearing claims…
Paid Gemini image generation for blog heroes, inline illustrations, and OG cards (direct API by default, optional MCP for edits). Asks for explicit consent before the first paid…
One-command multilingual blog creation. Writes a blog post, translates it into user-specified languages, applies cultural adaptation, and emits hreflang tags, sitemap entries, and…
Query a user's Gemini Notebook (formerly NotebookLM) for source-grounded answers through a logged-in browser session on their Google account. Uses the account's usage limits and…
Create and manage writing personas with NNGroup 4-dimension tone framework (Funny-Serious, Formal-Casual, Respectful-Irreverent, Enthusiastic-Matter-of-fact). Personas define…
Turn an existing blog post into draft text for other channels: X threads, LinkedIn posts, Threads/Bluesky, short-video scripts, YouTube scripts, Reddit posts, newsletter excerpts…
Measure writing-style statistics (sentence length, vocabulary, transitions, phrasing) from 5 to 10 posts you or your client wrote, and produce a voice profile for VOICE.md…
Generates click-optimized YouTube packaging — 3 thumbnail bets under one fixed title, engineered for YouTube's built-in A/B/C thumbnail test, plus a value-forward description…
This page collects every skill in the directory that covers writing: 36 from 9 publishers, including official skills from Anthropic, Vercel and Trail of Bits. Each one links back to its original GitHub repository, so you always get the author's latest version. They span Design & UI, Data & Databases, Security and AI & Agents.
Our top pick is Copywriting by Corey Haines, from a repository with 58k GitHub stars. Doc Coauthoring and Internal Comms round out the top three. Skills are ranked by the popularity of their source repository, with hand-picked favorites first, and official skills from Anthropic, Vercel and Trail of Bits carry a badge.
Open a skill's page and run its install command in your project folder, for example npx skills add coreyhaines31/marketingskills --skill copywriting. You can also download any skill as a ZIP and add it to Claude Code or upload it to the Claude app.
Skills from claude-blog and claude-seo rely on shared scripts and agents, so install them as a Claude Code plugin. Their pages show the two commands.
The install guide walks through every method.
Yes. All 36 skills on this page are open source and free to use, and most are MIT licensed. You need a Claude plan that supports skills, or a coding agent that reads SKILL.md files.
Yes. A skill is a folder with a SKILL.md file, and the same folder works in Claude Code, the Claude desktop and web apps (on paid plans with code execution turned on) and the Claude API. Many also work in other agents that support the Agent Skills format, such as Cursor and OpenAI Codex. Skills that ship scripts need somewhere Claude can run code.
We list 36 from 9 publishers, last updated November 4, 2026. The list refreshes from GitHub as publishers release new skills.