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Corey HainesClaude skill for marketing

Customer Research

customer-research

When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," "PMF survey," "product/market fit survey," "customer interview questions," "interview outreach," "Sales Safari," or "find out why customers churn/convert/buy." Use for analyzing existing research assets, mining online sources, AND running primary research (interviews and surveys). For writing copy informed by research, see copywriting. For acting on research to improve pages, see cro.

Install

Run this in your project folder. It works with Claude Code, Cursor, Codex and dozens of other agents.

$ npx skills add coreyhaines31/marketingskills --skill customer-research

Needs Node.js. Add -g to install for every project, or -a claude-code to skip the agent picker.

How to use Customer Research

Once it's installed, Claude reads this skill on its own whenever a request matches what it's for, so you don't have to mention it by name. In Claude Code you can also run it directly by typing /customer-research.

It contains no scripts, only instructions and reference files, so it can't run code on its own.

What the instructions cover

  1. 1Before Starting
  2. 2Three Modes of Research
  3. 3Mode 1: Analyzing Existing Research Assets
  4. 4Mode 2: Digital Watering Hole Research
  5. 5Mode 3: Interviews & Surveys (Primary Research)
  6. 6Persona Generation
  7. 7Deliverable Formats
  8. 8Questions to Ask Before Proceeding
  9. 9Related Skills

Section headings from the skill's SKILL.md file.

What's inside · 4 files

  • SKILL.md
  • evals/evals.json
  • references/interviews-and-surveys.md
  • references/source-guides.md

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