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Corey HainesClaude skill for marketing

Marketing Psychology

marketing-psychology

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context. For applying psychology to specific pages, see cro; for pricing tactics, see pricing; for copy framing, see copywriting.

Install

Run this in your project folder. It works with Claude Code, Cursor, Codex and dozens of other agents.

$ npx skills add coreyhaines31/marketingskills --skill marketing-psychology

Needs Node.js. Add -g to install for every project, or -a claude-code to skip the agent picker.

How to use Marketing Psychology

Once it's installed, Claude reads this skill on its own whenever a request matches what it's for, so you don't have to mention it by name. In Claude Code you can also run it directly by typing /marketing-psychology.

It contains no scripts, only instructions and reference files, so it can't run code on its own.

What the instructions cover

  1. 1How to Use This Skill
  2. 2Foundational Thinking Models
  3. 3Understanding Buyers & Human Psychology
  4. 4Influencing Behavior & Persuasion
  5. 5Pricing Psychology
  6. 6Design & Delivery Models
  7. 7Growth & Scaling Models
  8. 8Quick Reference
  9. 9Task-Specific Questions
  10. 10Related Skills

Section headings from the skill's SKILL.md file.

What's inside · 2 files

  • SKILL.md
  • evals/evals.json

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