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Corey HainesClaude skill for marketing

Analytics

analytics

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For getting conversions into ad platforms (pixels, conversion tags, CAPI, server-side) and verifying they arrived, see conversion-tracking. For choosing attribution models, comparing multi-touch/MMM/incrementality, or reconciling conflicting numbers across tools, see attribution. For A/B test measurement, see ab-testing. Rate metrics divide matching closed windows — never full-period spend by partial-period results.

Install

Run this in your project folder. It works with Claude Code, Cursor, Codex and dozens of other agents.

$ npx skills add coreyhaines31/marketingskills --skill analytics

Needs Node.js. Add -g to install for every project, or -a claude-code to skip the agent picker.

How to use Analytics

Once it's installed, Claude reads this skill on its own whenever a request matches what it's for, so you don't have to mention it by name. In Claude Code you can also run it directly by typing /analytics.

It contains no scripts, only instructions and reference files, so it can't run code on its own.

What the instructions cover

  1. 1Initial Assessment
  2. 2Core Principles
  3. 3Tracking Plan Framework
  4. 4Event Naming Conventions
  5. 5Essential Events
  6. 6Event Properties
  7. 7GA4 Implementation
  8. 8Google Tag Manager
  9. 9UTM Parameter Strategy
  10. 10Debugging and Validation
  11. 11Privacy and Compliance
  12. 12Output Format

Section headings from the skill's SKILL.md file.

What's inside · 5 files

  • SKILL.md
  • evals/evals.json
  • references/event-library.md
  • references/ga4-implementation.md
  • references/gtm-implementation.md

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