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Corey HainesClaude skill for marketing

Attribution

attribution

When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Also use when the user mentions "attribution," "attribution model," "first-touch vs last-touch," "multi-touch," "which channel drives revenue," "what's my real CAC," "my dashboards disagree," "Google/Meta says X but GA says Y," "media mix model," "MMM," "incrementality," "geo lift," "holdout test," "how did you hear about us," "self-reported attribution," "dark social," or wants to instrument attribution themselves — "stitch my bookings to their source," "SavvyCal/Calendly attribution," "close the identify gap," "track conversions on a third-party domain," "first-party / self-hosted attribution." For event tracking setup and UTMs, see analytics. For ad-platform pixels/CAPI and conversion tracking, see conversion-tracking. For pipeline and CRM revenue reporting, see revops. For the AI-search attribution blind spot, see ai-seo.

Install

Run this in your project folder. It works with Claude Code, Cursor, Codex and dozens of other agents.

$ npx skills add coreyhaines31/marketingskills --skill attribution

Needs Node.js. Add -g to install for every project, or -a claude-code to skip the agent picker.

How to use Attribution

Once it's installed, Claude reads this skill on its own whenever a request matches what it's for, so you don't have to mention it by name. In Claude Code you can also run it directly by typing /attribution.

It contains no scripts, only instructions and reference files, so it can't run code on its own.

What the instructions cover

  1. 1Boundaries — what this skill does NOT own
  2. 2Pillar A — Interpretation
  3. 3Pillar B — Own your attribution (first-party)
  4. 4Output format
  5. 5Tool Integrations
  6. 6Related Skills

Section headings from the skill's SKILL.md file.

What's inside · 6 files

  • SKILL.md
  • evals/evals.json
  • references/attribution-models.md
  • references/by-business-type.md
  • references/first-party-tracking.md
  • references/measurement-paradigms.md

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