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Corey HainesClaude skill for marketing

Community Marketing

community-marketing

Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase word-of-mouth, drive community-led growth, engage users post-signup, or turn customers into evangelists. Trigger phrases: "build a community," "community strategy," "Discord community," "Slack community," "community-led growth," "brand advocates," "user community," "forum strategy," "community engagement," "grow our community," "ambassador program," "community flywheel."

Install

Run this in your project folder. It works with Claude Code, Cursor, Codex and dozens of other agents.

$ npx skills add coreyhaines31/marketingskills --skill community-marketing

Needs Node.js. Add -g to install for every project, or -a claude-code to skip the agent picker.

How to use Community Marketing

Once it's installed, Claude reads this skill on its own whenever a request matches what it's for, so you don't have to mention it by name. In Claude Code you can also run it directly by typing /community-marketing.

It contains no scripts, only instructions and reference files, so it can't run code on its own.

What the instructions cover

  1. 1Before You Start
  2. 2Community Strategy Principles
  3. 3Playbooks by Goal
  4. 4Community Models & Scaling Phases
  5. 5Platform Selection Guide
  6. 6Community Health Metrics
  7. 7Output Formats
  8. 8Task-Specific Questions
  9. 9Related Skills

Section headings from the skill's SKILL.md file.

What's inside · 3 files

  • SKILL.md
  • evals/evals.json
  • references/community-models.md

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