StealIt
Corey HainesClaude skill for marketing

Conversion Tracking

conversion-tracking

Set up, audit, verify, or fix website conversion tracking. Use when the conversion is a form submission, booked meeting, chat, phone call, signup, or purchase; when conversions must reach Google Ads, Meta, GA4, LinkedIn, TikTok, or Microsoft Ads; when the work involves GTM tags and dataLayer events, pixels, the Conversions API (CAPI), Enhanced Conversions, server-side tagging, or gclid and fbclid capture; or when the user reports conversion problems like "conversions stopped", "double counting", "spend but no conversions", "GA4 and Google Ads don't match", or an Unverified or Inactive status. Covers lead gen and ecommerce. Always fire on confirmed success, never the submit click; verify a test conversion arrives; diagnose before changing anything; offer free and native paths alongside paid ones and disclose partner tools. For tracking plans and UTMs, see analytics. For attribution models, see attribution. For campaigns and bidding, see ads. For CRM lead-stage design, see revops.

Install

Run this in your project folder. It works with Claude Code, Cursor, Codex and dozens of other agents.

$ npx skills add coreyhaines31/marketingskills --skill conversion-tracking

Needs Node.js. Add -g to install for every project, or -a claude-code to skip the agent picker.

How to use Conversion Tracking

Once it's installed, Claude reads this skill on its own whenever a request matches what it's for, so you don't have to mention it by name. In Claude Code you can also run it directly by typing /conversion-tracking.

It includes scripts that Claude may run on your computer, so skim them on GitHub before you install.

What the instructions cover

  1. 1The one distinction that drives everything
  2. 2Start here
  3. 3The three questions
  4. 4Non-negotiables
  5. 5Setup flow
  6. 6Audit flow
  7. 7Verification discipline
  8. 8Choosing tools
  9. 9Where everything is
  10. 10Boundaries

Section headings from the skill's SKILL.md file.

What's inside · 75 files

  • SKILL.md
  • assets/gtm-recipes/README.md
  • assets/gtm-recipes/detect/detect-acuity-scheduling.json
  • assets/gtm-recipes/detect/detect-cal-com.json
  • assets/gtm-recipes/detect/detect-calendly.json
  • assets/gtm-recipes/detect/detect-contact-form-7.json
  • assets/gtm-recipes/detect/detect-divi-forms.json
  • assets/gtm-recipes/detect/detect-elementor-forms.json
  • assets/gtm-recipes/detect/detect-file-download.json
  • assets/gtm-recipes/detect/detect-fluent-forms.json
  • assets/gtm-recipes/detect/detect-formidable-forms.json
  • assets/gtm-recipes/detect/detect-forminator.json
  • assets/gtm-recipes/detect/detect-framer-forms.json
  • assets/gtm-recipes/detect/detect-generic-ajax-form.json
  • assets/gtm-recipes/detect/detect-gravity-forms.json
  • assets/gtm-recipes/detect/detect-hubspot-forms.json
  • assets/gtm-recipes/detect/detect-jotform.json
  • assets/gtm-recipes/detect/detect-ninja-forms.json
  • assets/gtm-recipes/detect/detect-phone-click.json
  • assets/gtm-recipes/detect/detect-squarespace-forms.json
  • assets/gtm-recipes/detect/detect-tally.json
  • assets/gtm-recipes/detect/detect-thank-you-page.json
  • assets/gtm-recipes/detect/detect-typeform.json
  • assets/gtm-recipes/detect/detect-webflow-forms.json
  • assets/gtm-recipes/detect/detect-wix-forms.json
  • assets/gtm-recipes/detect/detect-wix-scheduling.json
  • assets/gtm-recipes/detect/detect-wpforms.json
  • assets/gtm-recipes/detect/detect-ws-form.json
  • assets/gtm-recipes/event-map.json
  • assets/gtm-recipes/send/ga4.json
  • assets/gtm-recipes/send/google-ads.json
  • assets/gtm-recipes/send/linkedin.json
  • assets/gtm-recipes/send/meta.json
  • assets/gtm-recipes/send/microsoft.json
  • assets/gtm-recipes/send/tiktok.json
  • assets/snippets/README.md
  • assets/snippets/acuity-scheduling-field.html
  • assets/snippets/acuity-scheduling.js
  • assets/snippets/cal-com.js
  • assets/snippets/calendly.js
  • + 35 more files on GitHub →

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