StealIt
Corey HainesClaude skill for marketing

Free Tools

free-tools

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give it away to attract leads or earn links. For downloadable content lead magnets (ebooks, checklists, templates), see lead-magnets.

Install

Run this in your project folder. It works with Claude Code, Cursor, Codex and dozens of other agents.

$ npx skills add coreyhaines31/marketingskills --skill free-tools

Needs Node.js. Add -g to install for every project, or -a claude-code to skip the agent picker.

How to use Free Tools

Once it's installed, Claude reads this skill on its own whenever a request matches what it's for, so you don't have to mention it by name. In Claude Code you can also run it directly by typing /free-tools.

It contains no scripts, only instructions and reference files, so it can't run code on its own.

What the instructions cover

  1. 1Initial Assessment
  2. 2Core Principles
  3. 3Tool Types Overview
  4. 4Ideation Framework
  5. 5Lead Capture Strategy
  6. 6SEO Considerations
  7. 7Build vs. Buy
  8. 8MVP Scope
  9. 9Evaluation Scorecard
  10. 10Task-Specific Questions
  11. 11Common Pitfalls
  12. 12Related Skills

Section headings from the skill's SKILL.md file.

What's inside · 4 files

  • SKILL.md
  • evals/evals.json
  • references/tool-benchmarks.md
  • references/tool-types.md

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