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When the user wants to run influencer, creator, or ambassador partnerships to promote their product — finding and vetting partners, structuring deals, briefing creators, disclosure compliance, and measuring ROI. Also use when the user mentions 'influencer marketing,' 'creator partnerships,' 'sponsorships,' 'YouTube sponsorships,' 'podcast sponsorships,' 'newsletter sponsorship,' 'newsletter ad,' 'sponsor a newsletter,' 'brand ambassador,' 'ambassador program,' 'creator program,' 'UGC creators,' 'tech UGC,' 'UGC creator program,' 'creator network,' 'B2B influencers,' 'thought leader ads,' 'gifting,' 'product seeding,' 'whitelisting creator content,' 'Telegram channel ads,' 'buy a post in a Telegram channel,' 'how much to pay an influencer,' or 'FTC disclosure.' For affiliate/referral payout mechanics, see referrals. For community-led advocacy, see community-marketing. For turning creator content into paid ads, see ad-creative.
Install
Run this in your project folder. It works with Claude Code, Cursor, Codex and dozens of other agents.
$ npx skills add coreyhaines31/marketingskills --skill influencer-marketingNeeds Node.js. Add -g to install for every project, or -a claude-code to skip the agent picker.
How to use Influencer Marketing
Once it's installed, Claude reads this skill on its own whenever a request matches what it's for, so you don't have to mention it by name. In Claude Code you can also run it directly by typing /influencer-marketing.
It contains no scripts, only instructions and reference files, so it can't run code on its own.
What the instructions cover
- 1Before Starting
- 2The Influencer ↔ Ambassador Spectrum
- 31. Finding & Vetting Partners
- 42. Outreach
- 53. Structuring the Deal
- 64. Disclosure & Compliance (non-negotiable)
- 75. The Creative Brief
- 86. Measurement & ROI
- 9Ambassador Program Design
- 10Common Mistakes
- 11Run-of-Show Checklist
- 12Tool Integrations
Section headings from the skill's SKILL.md file.
What's inside · 6 files
- SKILL.md
- evals/evals.json
- references/newsletter-sponsorships.md
- references/paid-ads-creator-program.md
- references/telegram-channels.md
- references/ugc-creator-program.md
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