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Corey HainesClaude skill for marketing

Marketing Plan

marketing-plan

When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use when the user mentions "marketing plan," "growth plan," "GTM plan," "go-to-market plan," "AARRR plan," "90-day marketing plan," "12-month marketing roadmap," "fractional CMO plan," "fCMO plan," "market sizing," "TAM SAM SOM," "how big is this market," or "market research." Generates an exhaustive 13-section plan structured by AARRR (Acquisition, Activation, Retention, Referral, Revenue), customized to the client's current budget, team, and stage, mapped to future funding milestones, cross-referenced with the 139-idea marketing-ideas library and an embedded 17-section current-state audit rubric, with a marketing operations stack showing which skills and MCP/API integrations execute each part. Outputs a Notion-paste-ready markdown document. For positioning and ICP context before planning, see product-marketing. For stage-specific deep work, see onboarding, signup, emails, referrals, pricing.

Install

Run this in your project folder. It works with Claude Code, Cursor, Codex and dozens of other agents.

$ npx skills add coreyhaines31/marketingskills --skill marketing-plan

Needs Node.js. Add -g to install for every project, or -a claude-code to skip the agent picker.

How to use Marketing Plan

Once it's installed, Claude reads this skill on its own whenever a request matches what it's for, so you don't have to mention it by name. In Claude Code you can also run it directly by typing /marketing-plan.

It contains no scripts, only instructions and reference files, so it can't run code on its own.

What the instructions cover

  1. 1When to use
  2. 2How this skill is invoked
  3. 3The three phases
  4. 4The 13-section plan structure
  5. 5The AARRR framing
  6. 6Marketing as investing — the north-star framing
  7. 7The current-state rubric
  8. 8Cross-references — skills this plan integrates with
  9. 9The marketing operations stack
  10. 10Funding-stage capability unlocks
  11. 11Setting the budget scientifically
  12. 12Growth patterns — the real shape of SaaS growth

Section headings from the skill's SKILL.md file.

What's inside · 16 files

  • SKILL.md
  • evals/evals.json
  • references/aarrr-framework.md
  • references/budget-planning.md
  • references/client-types.md
  • references/current-state-rubric.md
  • references/example-quietude.md
  • references/funding-stage-unlocks.md
  • references/growth-patterns.md
  • references/idea-cross-reference.md
  • references/market-sizing.md
  • references/measurement-framework.md
  • references/methodology.md
  • references/ops-stack-mapping.md
  • references/plan-template.md
  • references/team-and-agency-model.md

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