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Corey HainesClaude skill for marketing

Prospecting

prospecting

When the user wants to find, qualify, and build a list of prospects to reach out to, across B2B SaaS, general B2B, or local small businesses. Also use when the user mentions "prospecting," "build a prospect list," "find leads," "lead list," "outbound list," "target account list," "ICP-fit accounts," "find local businesses," "find my first customers," "design partners," "signal-based outbound," "gap plays," "buying signals," "intent data," "job change alerts," "waterfall enrichment," "Clay table," "lookalike accounts," "catch-all emails," "account tiering," or "research this account before I reach out." Always verify emails before they reach a sequence, and never scrape LinkedIn. Define audiences in Sales Navigator and pull contacts from licensed data. Covers list building, signals, enrichment, verification, and account research. For the outreach itself (copy, sending setup, LinkedIn, cadences, replies), see cold-email. For researching competitors, see competitor-profiling.

Install

Run this in your project folder. It works with Claude Code, Cursor, Codex and dozens of other agents.

$ npx skills add coreyhaines31/marketingskills --skill prospecting

Needs Node.js. Add -g to install for every project, or -a claude-code to skip the agent picker.

How to use Prospecting

Once it's installed, Claude reads this skill on its own whenever a request matches what it's for, so you don't have to mention it by name. In Claude Code you can also run it directly by typing /prospecting.

It contains no scripts, only instructions and reference files, so it can't run code on its own.

What the instructions cover

  1. 1Before Starting
  2. 2Pick the Branch
  3. 3Shared Framework (all branches)
  4. 4Compliance Guardrails
  5. 5Inputs to Collect
  6. 6Enrichment Workflows
  7. 7Tool Selection Quick Picks
  8. 8Output Formats
  9. 9Quality Checks (before finalizing)
  10. 10Common Mistakes
  11. 11Task-Specific Questions
  12. 12Tool Integrations

Section headings from the skill's SKILL.md file.

What's inside · 12 files

  • SKILL.md
  • evals/evals.json
  • references/account-research.md
  • references/b2b-prospecting.md
  • references/compliance.md
  • references/data-sources.md
  • references/demand-signals.md
  • references/enrichment-playbook.md
  • references/local-prospecting.md
  • references/saas-prospecting.md
  • references/signal-plays.md
  • references/sourcing-and-enrichment.md

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