CopywritingTop pick
When the user wants to write, rewrite, or improve marketing copy for any page, including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also…
Marketing & SEO
Corey Haines58k
When the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests). Also use when the user mentions 'PR,' 'press,' 'press release,' 'media outreach,' 'pitch a journalist,' 'get featured,' 'media list,' 'media kit,' 'press kit,' 'newsjacking,' 'news hijack,' 'HARO,' 'Qwoted,' 'Featured,' 'reporter request,' 'tech press,' 'TechCrunch,' 'thought leadership placement,' 'op-ed,' 'guest article,' 'press contacts,' 'podcast prep,' 'podcast guest,' 'prep me for this podcast,' 'how do I get press,' 'PR crisis,' 'crisis communications,' 'respond to backlash,' 'we got hacked,' 'data breach statement,' or 'holding statement.' Also covers crisis response when something goes wrong. For startup/SaaS/AI directory submissions, see directory-submissions. For product launches, see launch. For social-media engagement, see social. For cold-email outreach to prospects, see cold-email.
Install
Run this in your project folder. It works with Claude Code, Cursor, Codex and dozens of other agents.
$ npx skills add coreyhaines31/marketingskills --skill public-relationsNeeds Node.js. Add -g to install for every project, or -a claude-code to skip the agent picker.
How to use Public Relations
Once it's installed, Claude reads this skill on its own whenever a request matches what it's for, so you don't have to mention it by name. In Claude Code you can also run it directly by typing /public-relations.
It contains no scripts, only instructions and reference files, so it can't run code on its own.
What the instructions cover
- 1Before Starting
- 2Core Philosophy
- 3The PR Mix
- 4When Something Goes Wrong
- 5Owned: Press Page + Media Kit
- 6Quick Reference: Pitch Quality Bar
- 7Measurement
- 8Common Workflows
Section headings from the skill's SKILL.md file.
What's inside · 10 files
- SKILL.md
- evals/evals.json
- references/crisis-communications.md
- references/journalist-pitching.md
- references/media-outlets.md
- references/newsjacking.md
- references/podcast-guest-prep.md
- references/press-platforms.md
- references/statement-templates.md
- references/story-angles.md
More from Corey Haines
See all →A/B Testing
When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test,"…
Marketing & SEOCorey Haines58k
Ad Creative
When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when…
Marketing & SEOCorey Haines58k
Ads
When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions…
Marketing & SEOCorey Haines58k
More Claude skills for marketing
See all →SEOTop pick
Comprehensive SEO analysis for any website or business type. Full site audits, single-page analysis, technical SEO (crawlability, indexability, Core Web Vitals with INP), schema…
Marketing & SEO
Agrici Daniel27k
Last 30 Days
Research what people actually say about any topic in the last 30 days. Pulls posts and engagement from Reddit, X, YouTube, TikTok, Hacker News, Polymarket, GitHub, and the web…
Marketing & SEO
mvanhorn67k
SEO Agentic
Audit and fix agent readiness: the Lighthouse Agentic Browsing fraction, accessibility tree for agents, robots.txt and Content-Signal for AI agents, WAF treatment of agent…
Marketing & SEOAgrici Daniel27k
SEO Audit
Run a full-site SEO audit and return a scored, prioritized report. Use only for site-wide checks; use seo-page for one URL or seo-technical for a technical-only review.
Marketing & SEOAgrici Daniel27k