StealIt
Corey HainesClaude skill for marketing

Referrals

referrals

When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' 'partner program,' 'referral incentive,' 'how to get referrals,' 'customers referring customers,' 'affiliate payout,' 'get more reviews,' 'G2 reviews,' 'review campaign,' or 'respond to a bad review.' Use this whenever someone wants existing users or partners to bring in new customers. For launch-specific virality, see launch.

Install

Run this in your project folder. It works with Claude Code, Cursor, Codex and dozens of other agents.

$ npx skills add coreyhaines31/marketingskills --skill referrals

Needs Node.js. Add -g to install for every project, or -a claude-code to skip the agent picker.

How to use Referrals

Once it's installed, Claude reads this skill on its own whenever a request matches what it's for, so you don't have to mention it by name. In Claude Code you can also run it directly by typing /referrals.

It contains no scripts, only instructions and reference files, so it can't run code on its own.

What the instructions cover

  1. 1Before Starting
  2. 2Should You Engineer Virality First?
  3. 3Referral vs. Affiliate
  4. 4Referral Program Design
  5. 5Program Optimization
  6. 6Measuring Success
  7. 7Launch Checklist
  8. 8Email Sequences
  9. 9Affiliate Programs
  10. 10Review Programs
  11. 11Task-Specific Questions
  12. 12Tool Integrations

Section headings from the skill's SKILL.md file.

What's inside · 9 files

  • SKILL.md
  • evals/evals.json
  • references/affiliate-operations.md
  • references/affiliate-programs.md
  • references/program-examples.md
  • references/review-platform-rules.md
  • references/review-program-operations.md
  • references/review-programs.md
  • references/viral-mechanisms.md

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