StealIt
Corey HainesClaude skill for marketing

Reverse Engineer Marketing

reverse-engineer-marketing

When the user wants to reverse engineer how another company grew and copy what worked. Also use when the user mentions 'reverse engineer,' 'how did X grow,' 'how does X get customers,' 'growth teardown,' 'marketing teardown,' 'GTM teardown,' 'growth blueprint,' 'what is X doing for marketing,' 'what made X take off,' 'copy X's playbook,' 'X's distribution strategy,' 'what content works for X,' 'funnel hack,' 'map their funnel,' or 'watch what X is doing.' Builds a dated log of a company's moves against its traffic curve from public data, sign-ups and demos, team interviews, and hidden signals (DNS, certificate logs, archives, sponsorships), compares it with the user's own data, and turns what lined up with growth into plays routed to the skill that runs each one. For a snapshot profile of a competitor's positioning, pricing, and features, see competitor-profiling. For comparison pages, see competitors. For why a single post went viral, see social.

Install

Run this in your project folder. It works with Claude Code, Cursor, Codex and dozens of other agents.

$ npx skills add coreyhaines31/marketingskills --skill reverse-engineer-marketing

Needs Node.js. Add -g to install for every project, or -a claude-code to skip the agent picker.

How to use Reverse Engineer Marketing

Once it's installed, Claude reads this skill on its own whenever a request matches what it's for, so you don't have to mention it by name. In Claude Code you can also run it directly by typing /reverse-engineer-marketing.

It includes scripts that Claude may run on your computer, so skim them on GitHub before you install.

What the instructions cover

  1. 1Before Starting
  2. 2Evidence Standard
  3. 3Stage 1: Build the Spine
  4. 4Stage 2: Read the Funnel
  5. 5Stage 3: Go Inside
  6. 6Stage 4: Team Voices
  7. 7Stage 5: Hidden Signals
  8. 8Stage 6: Content Patterns
  9. 9Stage 7: Find What Moved the Curve
  10. 10Stage 8: Your Gap
  11. 11Stage 9: Plays
  12. 12Watch Mode

Section headings from the skill's SKILL.md file.

What's inside · 43 files

  • SKILL.md
  • evals/evals.json
  • references/content-teardown.md
  • references/data-sources.md
  • references/funnel-hack.md
  • references/go-inside.md
  • references/hidden-signals.md
  • references/industries/agencies-b2b-services.md
  • references/industries/automotive.md
  • references/industries/care-services.md
  • references/industries/consumer-hardware.md
  • references/industries/cpg-food-beverage.md
  • references/industries/crypto-web3.md
  • references/industries/ecommerce-dtc.md
  • references/industries/education.md
  • references/industries/events-entertainment.md
  • references/industries/finance.md
  • references/industries/fitness-wellness.md
  • references/industries/franchising.md
  • references/industries/gambling-betting.md
  • references/industries/games-pc-console.md
  • references/industries/govtech-public-sector.md
  • references/industries/healthcare.md
  • references/industries/hospitality-travel.md
  • references/industries/insurance.md
  • references/industries/legal-professional-services.md
  • references/industries/local-services.md
  • references/industries/logistics-transportation.md
  • references/industries/manufacturing-industrial.md
  • references/industries/marketplaces.md
  • references/industries/media-creators.md
  • references/industries/mobile-apps-games.md
  • references/industries/nonprofit.md
  • references/industries/real-estate.md
  • references/industries/regulated-goods.md
  • references/industries/retail.md
  • references/industries/saas.md
  • references/industries/solar-home-energy.md
  • references/play-routing.md
  • references/playbook-template.md
  • + 3 more files on GitHub →

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