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Corey HainesClaude skill for marketing

SEO Audit

seo-audit

When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," "SEO health check," "my traffic dropped," "lost rankings," "not showing up in Google," "site isn't ranking," "Google update hit me," "page speed," "core web vitals," "crawl errors," "indexing issues," "stuck on page 2," "striking distance keywords," "title tag rewrite," "low CTR," "local SEO," "Google Business Profile," or "map pack." Use this even if the user just says something vague like "my SEO is bad" or "help with SEO" — start with an audit. For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema. For AI search optimization, see ai-seo.

Install

Run this in your project folder. It works with Claude Code, Cursor, Codex and dozens of other agents.

$ npx skills add coreyhaines31/marketingskills --skill seo-audit

Needs Node.js. Add -g to install for every project, or -a claude-code to skip the agent picker.

How to use SEO Audit

Once it's installed, Claude reads this skill on its own whenever a request matches what it's for, so you don't have to mention it by name. In Claude Code you can also run it directly by typing /seo-audit.

It contains no scripts, only instructions and reference files, so it can't run code on its own.

What the instructions cover

  1. 1Initial Assessment
  2. 2Audit Framework
  3. 3Technical SEO Audit
  4. 4International SEO & Localization
  5. 5On-Page SEO Audit
  6. 6Content Quality Assessment
  7. 7Common Issues by Site Type
  8. 8Output Format
  9. 9References
  10. 10Tools Referenced
  11. 11Task-Specific Questions
  12. 12Related Skills

Section headings from the skill's SKILL.md file.

What's inside · 9 files

  • SKILL.md
  • evals/evals.json
  • references/ai-writing-detection.md
  • references/international-seo.md
  • references/local-seo-pages-and-measurement.md
  • references/local-seo-profile-and-citations.md
  • references/local-seo.md
  • references/rankings-push.md
  • references/title-tags.md

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